noun 1 a valuable or useful chemical substance that is formed naturally in the ground
noun 2 a chemical that your body needs to stay healthy
AND WHAT ‘WE’ THINK MINERAL MEANS...
Mineral is a eco-conscious lingerie brand born out of the simple intention
to make women feel confident and comfortable starting
with the most intimate of layers.
YOUR DAILY DOSE OF MINERAL
Mineral is set to inspire the woman who places importance
on her well-being, loves to create by her own hands and enjoys a life full of joy and
happiness. Everyday essentials are the most important pieces in their
wardrobe that shapes our mission as Mineral to design modern, timeless,
high- quality tops and bottoms that naturally fit who she is.
Mineral celebrates women who are fresh, active, versatile, approachable, curious
and most importantly love herself.
5 BENEFITS OF MINERAL
1- By focusing on versatile design, breathable materials and refined cuts,
Mineral aims to create a collection of flattering, comfortable and nonrestrictive tops and bottoms.
2- Committed to changing the way we view lingerie, Mineral offers a wide variety of styles that are not only perceived as lingerie but essential pieces completing the look of independent women.
3- The idea of form following function is quite crucial to the brand mission that all styles are designed
without compromising comfort, aesthetic or fit.
4- The style of each item allows women to mix and match their lingerie as the same way they create their look.
5- With an emphasis on clean lines and easy silhouettes, the philosophy is to design classic shapes with a timeless touch in order to suit everyday lifestyle.